Why vanilla coke failed

The brand was targeted at the metro youth was different. It was different in taste, promotion, package, price etc. Vanilla Coke was promoted in retro style. The brand had Vivek Oberoi , the then bollywood flame endorsing the brand in an unusual style. The ads were surely clutter breaking and backed by degree branding efforts that ensured good publicity. The creative done by the famed Prasoon Joshi was discussed in all media and that ensured truck loads of free publicity.

The brand also got into viral marketing. The campaign along with Contenst2win asked the c ustomers to SMS Wakaw to inorder to win goodies. According to media reports, the campaign resulted in , SMS in just 4 weeks creating a record of sorts. According to Indiatelevision. The campaign should create a dhamaka in the market. And rightly so all the client requirements was achieved with in a short span of time. The campaign was not targeted at the right segment. This campaign had its fair share of critics also.

I liked the campaign because I have seen the old stars and the lamby etc and could easily relate the old characters and the concept. But for a twenty year old, he may not relate or understand the concept. The government in Kerala state had imposed the ban on August 11 after …. In , Mexico was the country with the highest carbonated soft drink consumption, namely over 8-ounce servings per capita per year.

The United States stood in second place, with almost the same quantity, while Brazil, which ranked third, consumed less than half the soft drinks Mexicans drank that year.

Coca-Cola Vanilla commonly referred to as Vanilla Coke is a vanilla-flavored version of Coca-Cola, introduced in but subsequently discontinued in North America and the United Kingdom in , only remaining available as a fountain drink. Save my name, email, and website in this browser for the next time I comment. Skip to content. Search for:. Home » QA. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 3 Are these companies ignoring their responsibilities in India?

Or is something else at work? Q 4 why does it seem that Coke has become a larger and…. The reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down.

While Coca-Cola's water sustainability initiatives earned accolades from its collaboration partners, it came in for severe criticism from activists and environmental experts for allegedly depleting groundwater resources in India. The company was also accused of dumping toxic and hazardous waste materials near its bottling facilities, and discharging wastewater into the agricultural lands of farmers. Moreover, Coca-Cola was one of the most boycotted companies in the world for….

While Pepsico and Coca-Cola are both multinational corporations MNCs with extensive experience in international operations, their business dealings in India are not their most long held nor the least problematic. Pepsico has the most longevity in Indian operations having started there in Both of these MNCs experienced difficulty in establishing their companies, and while they have made….

But, not many people know about where the flavor that has beat chocolate in national taste tests over and over again… vanilla. It was originally….